Several PDN readers and at least one gadget blog have noticed striking similarities between a new viral ad on YouTube from Olympus and a stop-motion film by a Japanese artist who goes by the handle Dokugyunyu. The Olympus ad, entitled The PEN Story, employs stop motion to show a series of photo prints of a young man growing up and eventually attending the 50th anniversary reunion of his grammar school. At the end of the ad, Olympus touts its recently released EP-1 PEN camera.
A clever commercial with some impressive stop motion effects but was the concept stolen from Dokugyunyu? That's the conclusion that Gizmodo jumped to in a story this morning entitled "Olympus Stop-Motion EP-1 Ad Concept is Clever (Also, Stolen)."
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